Sony rolled out the Bravia 9 II. The Bravia 7 II too. Both boast better color volume than anything Sony has made before.
They slot between the new flagship Bravia 8 OLED and the rest of the lineup. The engine is the same for both: Sony’s True RGB LED system. They call it RGB Backlight Master Drive Pro. It controls red, green, and blue LEDs independently. Not just zones. Individual lights.
Geoff Morrison already covered the tech guts.
Sony claims it beats Hisense and Samsung. The difference lies in the loop. The screen feeds color info from the LCD panel and the backlight LEDs. Result? Larger color volume. Better colors even when you aren’t looking straight at the center. Off-axis viewing usually kills LCDs. Sony says not here.
There are new looks, too. The original Bravia screens had glass bezels. This new set gets a transparent center stand. It refracts light. Hides the messy tangle of cables behind the TV. Clean lines.
The 9 II gets the Immersive Black Screen Pro anti-reflective treatment. Plus up-firing tweeters for Dolby Atmos. It’s an audio visual upgrade.
Availability splits them up. The 7 II is in stores now. The 9 II sits on a preorder page, shipping next week.
Here is the damage on your wallet.
Bravia 9 II Prices
- 65-inch: $3,600
- 75-inch: $4,600
- 85-inch: $6,500
- 115-inch: $31,000
Bravia 7 II Prices
- 50-inch: $1,600
- 55-inch: $2,100
- 65-inch: $2,600
- 75-inch: $3,100
- 85-inch: $4,000
- 98-inch: $9,000
Thirty-one grand. For one TV. Just check that again. $31,000.
Seeing the Ghost of LCD Past
I watched them. Both in a pitch-black theater and a lit room with real light fighting the screen.
I’ve looked at a lot of these RGB backlights from competitors recently. The blacks on the Bravia 9II demo stopped me short. No excuses. No “it’s close enough for most people” talk from the reps. It just looked good. Period.
The color matched the reference OLED so closely it was disconcerting.
They put the 9II side by side with Sony’s own best OLED. The colors were remarkably similar. You didn’t see the usual LCD smear or greyish shadows.
Then there’s the monster. The 115-inch beast. It is imposing. Big enough to fill your vision completely. But it lacks that anti-reflective coat. In a room with lights on? It’s a mirror. A thirty-thousand-dollar mirror that will catch every glare source in your house. You need blackout curtains for this one. Or a cave.
RGB backlighting isn’t new anymore. After CES 2026 made noise about it, everyone wants a slice. TCL is pushing Super Quantum Dots with the QM8L line. The tech war is heating up.
I’ll tear these down properly later. Until then, Sony wants you to believe they fixed the color problem. Did they?
The blacks looked convincing. The prices do not.
