The smartphone market is on the verge of a new frontier as Apple reportedly plans to use Samsung Display’s advanced folding screens for its long-awaited foldable iPhone, set to launch in 2026. This strategic move highlights both companies’ ambitions in a still-developing segment of the tech industry.
Apple’s Foldable Ambitions
Apple is officially entering the foldable smartphone arena, with plans to unveil its first folding iPhone in 2026. Dubbed the “iPhone Flip,” this device will reportedly feature Samsung Display’s crease-free flexible OLED displays.
Apple has maintained its distinct position in the smartphone market, avoiding the early adoption of folding screens despite growing competition in this space. Industry insiders had previously suggested Apple might enter the foldable market later than competitors like Samsung and Huawei.
Samsung Display’s Expertise
Samsung Display, a separate entity from the consumer electronics giant Samsung, has established itself as a leader in foldable display technology. Its expertise in developing flexible, crease-resistant screens makes it a logical choice for Apple’s upcoming project.
According to reports from Korea JoongAng Daily, mass production of Samsung Display’s folding panels will begin later this year to meet the anticipated demand for Apple’s 2026 launch. This development underscores Samsung Display’s growing capabilities in a highly competitive market.
Timing and Market Context
The timing of this partnership reflects a broader industry trend toward foldable displays. While foldable phones still represent a small fraction (less than 5%) of the global smartphone market, competition is intensifying, with Samsung, Huawei, and other manufacturers vying for market share.
Apple’s delayed entry into the foldable segment could be strategic. Rather than rushing to market with potentially unproven technology, the company appears to be prioritizing product maturity and reliability —qualities that have defined its approach to innovation since its founding.
Expert Reactions
Industry analysts have mixed feelings about this development. On one hand, Samsung Display’s technological breakthrough with crease-free panels represents a significant achievement in materials science and display engineering.
On the other hand, cautionary voices highlight the limited market demand for foldable phones to date. “It’s a risky bet given the tepid success of fold (more…)
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